Welcome!
- Public relations can be affordable.
- You can be your own PR agency.
- Get the framework for successful media relations.
- Perfect for teams, small businesses, and students alike.

Do it Yourself Public Relations – PR in a Jar
The art of public relations has changed greatly over the years. The increased use of online communications and social media coupled with the demise of the number of journalists occupying the media newsroom has dramatically altered the practice of PR as we’ve all known it. Long gone are the days where you are beholden to large public relations firms in order to reach the media and get them to cover your brand, company, or stakeholder.
Now, YOU can be your own press agent.
The top selling book “PR in a Jar” was written as a way to give you the very basic knowledge needed to do your own public relations. We took out the fluff (outdated press kits that get thrown in the garbage,) took out the idol threats (you have to have a rolodex in order to gain coverage,) and took out the guesswork.
Now, we have put together self-serve public relations package that allow you to dig into your own media relations and gain your own press coverage.
The concept is simple, we arm you with the tools you need in order to conduct and manage your own PR campaigns for affordable pricing.
So if you aren’t ready to hire the top PR firm (like ours) to manage all of the media relations for you, arm yourself with the tools, pitches, and a quick plan that will help you gain the press coverage you and your company needs.
PR In A Jar Popular Plans
Start Up
- Complete Annual PR Plan
- 5 Custom Pitches
- Editorial Calendars
- Media Lists
- Instructions for Implementation
Business
- Complete Annual PR Plan
- Annual Social Media Plan
- 5 Custom Pitches
- Editorial Calendars
- Media Lists
- Agency Pitching/Follow-Up
- 5 Hours Support Services
Social
- Complete Annual PR Plan
- Annual Social Media Plan
- Custom Pitches
- Editorial Calendars
- Media Lists
- Instructions for Implementation
- Monthly Content Social Media
PR In A Jar Plan Features
PR In A Jar
The book that gives real life knowledge how public relations works.
Pitches
Custom creation of 5 Featured Pitches that can be used to gain free press.
Custom Media Lists
With (phone and email) for sending pitches.
Editorial Calendar
Complete calendar of upcoming stories to fit your story opportunities and goals.
Mini-Plan
A mini-plan with instructions on how to implement – push X pitch to Y list.
Social Media Setup
Setup of profiles and accounts on applicable platforms.
Social Media Plan
A plan/list of journalists with Twitternames, etc.
Support/Guidance
2 hours of live phone support/guidance.
Your Team
Our team handling pitching on your behalf.
Feature Story
Feature story pitching.
Daily Social Media Management
Full daily management of social media accounts.
NYC Media Tours
Guided media tours in NYC.